2025 Annual Community Survey

Key Survey Findings

2025 Community Survey

City Direction and Quality of Life

• Majority Positive Outlook: 60% of respondents believe South Jordan is heading in the right direction, with only 10% saying it is going the wrong way. However, uncertainty has increased slightly (31% unsure, up from 26% last year).
• High Quality of Life: The average quality-of-life rating is 82 out of 100, with 90% rating it 70 or higher. This high rating is consistent across all city districts.

Leadership and City Services

• Leadership Approval: 52% of residents approve of city officials, with District 4 showing the highest approval. Disapproval remains low.
• Service Satisfaction: 72% believe city services provide good value for their tax dollars. Fire/emergency services, garbage collection, and city parks all received satisfaction ratings of 80 or above.

Community Satisfaction and Recommendations

• Strong Community Endorsement: 91% would recommend South Jordan as a good place to live, with 60% 'very likely' to recommend it.
• What Residents Like: Safety, cleanliness, community feel, and convenience to essentials are most valued.

Growth, Traffic, and Future Concerns

• Top Issues: Growth and resulting traffic are the most important and prevalent concerns, both now and for the next five years. Residents also worry about housing affordability and maintaining safety.
• Urban Center Development: Awareness of the Downtown Daybreak urban center project has increased. While 83% see positive economic impacts, 82% are concerned about negative traffic impacts.

City Priorities and Performance

• Priority Ratings: Recreation, city events, and safety are rated highly. However, ratings for transportation and long-term growth have declined (down 7 and 4 points, respectively, from last year).
• Performance Trends: Overall, performance ratings for city priorities have declined since 2024, especially in recreation, safety, and communication.

Communication and Engagement

• Preferred Communication: City emails are the most used and preferred source of information. 71% are satisfied with monthly emails, and 94% find city communications at least somewhat useful.
• Contact with City: The rate of residents contacting the city dropped to a new low of 31%. Most issues are resolved within one or two contacts, and 83% of those who contact the city feel they are treated with courtesy and professionalism.

Online Services and Social Media

• Website Usage: Paying and connecting utilities are the most common online tasks, with high satisfaction ratings for these services.
• Social Media: Over 60% do not follow the city's social media accounts, but those who do find them useful, especially on Facebook.

Demographics and Methodology

• Survey Reach: 1,035 completed responses from an estimated 80,000 adults (14% response rate, margin of error ±3%). Responses were weighted for demographic accuracy.
• Representation: All five city council districts were well represented.

Summary Table of Key Metrics:

Metric 2025 Value

Right Direction 60%

Quality of Life (avg/100) 82%

Leadership Approval 52%

Recommend City 91%

Service Value (Good+) 72%

Contacted City (past year) 31%

Top Concern

Growth/Traffic

Urban Center Econ. Positive 83%

Urban Center Traffic Negative 82%

These findings provide a clear snapshot of resident sentiment, strengths, and areas for improvement in South Jordan as of 2025.

Reference: 

 https://sjc.utah.gov/DocumentCenter/View/7661/South-Jordan-2025-Community-Survey-Report

Key Council Meeting Topics

E.1. Y2 Analytics – Community Survey Results

Survey Overview and Methodology

• The annual resident survey was conducted by Y2 Analytics from January 5–19, 2026, with 1,112 responses and 807 completions, yielding a robust sample (margin of error ±3.4%).
• The survey included both returning panelists and newly sampled households, with responses weighted for demographic accuracy.

Resident Satisfaction and City Direction

• High satisfaction: an average quality-of-life rating of 81/100, consistent across districts.
• 57% believe the city is headed in the right direction; 15% think it is headed in the wrong direction; 27% are unsure (uncertainty has decreased from last year).
• Approval ratings for the City Council increased by 10 points from the previous year, with 62% of residents approving of city officials.
• 89% of respondents would recommend South Jordan as a good place to live.

Key Concerns and Priorities

• Growth and traffic remain the top concerns for residents, both currently and over the next 3–5 years. Infrastructure and housing are also recurring themes.
• Traffic flow is the highest priority for residents (28%), followed by quality of life and safety.
• Residents are generally satisfied with city services (average rating: 73/100), but code enforcement and planning/zoning/building services received the lowest ratings, reflecting frustration with growth management.

City Services and Communication

• Fire/emergency medical services and garbage collection received the highest satisfaction scores (86/100).
• Police services are highly rated (80/100), with council members noting strong resident appreciation for public safety.
• Residents prefer to receive city information via email or digital newsletters, with a majority satisfied with monthly communications.
• Most residents use the city website for utility payments and service requests, with high satisfaction for these online tasks.

Resident Engagement and Feedback

• 31% of residents contacted the city in the past year, primarily for public works and code enforcement; police-related contacts have decreased.
• Most issues are resolved on first contact, and residents report being treated with courtesy and professionalism (80% agreement).
• Survey fatigue was noted, with suggestions to split the survey in future years to maintain data quality and reduce respondent burden.

Urban Center Development Awareness

• Awareness of the Downtown Daybreak Urban Center development has increased, but 17% of residents remain unaware.
• Residents see positive impacts on economic development, quality of life, and public transit, but express concerns about increased traffic, crime, and parking.

Council and Staff Reactions

• Council members and staff discussed the importance of addressing growth, traffic, and communication preferences.
• There was recognition of the need to adjust survey methodology to reduce fatigue and improve engagement.
• Departments receive and review verbatim survey responses to address specific service issues and improve responsiveness.

Example Implementation:

• The council can use these findings to prioritize traffic and growth management in strategic planning.
• Consider splitting future surveys to reduce fatigue and maintain high response rates.
• Continue to enhance digital communication channels, focusing on email and website improvements.
• Monitor and address lower-rated service areas, especially code enforcement and planning/zoning, to improve resident satisfaction.

This summary provides a clear, actionable overview of the council's discussion and the main takeaways from the Y2 Analytics Community Survey Results as presented in the meeting.

Reference:

https://mccmeetings.blob.core.usgovcloudapi.net/sojordanut-pubu/MEET-Minutes-aa8489ab4a58442e9e679c25020355f6.pdf